Verizon
What would happen if everyone’s parents knew how to use the most popular social media platforms?
Ask
Use technology to make kids disconnect in order to connect to the world around them.
Miami Silver ADDY Winner 2020
Social Campaign
The hashtag #@your_kids will connect parents across all social platforms including Facebook, TikTok, Instagram and Twitter. Their posts will showcase how they embarrass their children.
TikTok
Parents will be able to learn about popular TikTok challenges and learn how to make their own featuring their children. The videos that are the most successful will be featured on the Verizon TikTok account.
Verizon would join popular parents Facebook groups to promote this campaign and show parents examples of how to to embarrass their kids using the #@your_kids hashtag.
Copy by Leah Brown
